The Hildred Shopping Centre in Skegness has the jewelry chain’s latest retail venture, and now Pandora is open.

Hildred Centre bosses welcomed their newest tenant to the mall this morning, stating on social media: “Very pleased to announce that our brand new Pandora store in the Hildreds is now open! Welcome to the Hildreds family, we wish you happy trading.”

Pandora Skegness staffPandora appears to be flourishing in Lincolnshire at the moment. Another Pandora store opened in the centre of Lincoln last month. John Greed jewellers already had a store in the city, according to local reports, and owns a separate Pandora site next door.

Lisa Butler, retailer director of Pandora Skegness, hopes the new venture will prove a success. “We are thrilled to announce the opening of our new store in Skegness,” she said. “As a Danish brand aimed at women of all ages, the new store embodies a Scandinavian, feminine design and acts as the perfect setting for our beautiful hand-finished jewellery.”